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Project managed the inaugural film series Modern Cinema, liaising directly between SFMOMA and SFFILM (formerly SF Film Society) to organize assets for web and print materials; Crafted multi-channel media plan to support ticket sales to membership and public.

As part of the campaign to support the Saint Francis Foundation, we utilized market research to hone in on key message points to elevate the Saint Francis Memorial Hospital and Saint Francis Foundation brand.

We included paid social media as part of the Saint Francis Foundation’s brand awareness campaign.

Worked with web developer to implemen a new website for the San Francisco Girls Chorus launched in Fall 2015.

Served as key marketing oversight for all produced pieces advertising The Modern Ball supporting SFMOMA.

Led the media planning and buying of the San Francisco Symphony’s Black & White Ball including all marketing and promotions.

Led the rebranding and execution of the San Francisco Symphony’s summer concert series (formerly called Summer at the Symphony), including all media planning and buying, all creative and copywriting, subscriptions and single tickets, projections, pricing, and reporting, as well as media partnerships.

Directed the redevelopment of the de Young Museum’s Map and Visitor Guide into a suite of materials for visitors that offered tours and helpful information that was easy to navigate and current with changing artwork and featured exhibitions.

Re-envisioned the de Young Museum’s visitor map to provide better way-finding markers and accurate gallery descriptions.

Instituted a monthly calendar with featured exhibitions and collection highlights at the de Young and Legion of Honor museums—an asset that had not previously been created or distributed to visitors.